So, you’re thinking about setting up shop at a farmer’s market, huh? That’s awesome!
Farmer’s markets are such an awesome, community-focused way to share your passion and make some extra cash. But let’s be real—you’re not just doing this for fun (though it is fun). You want to sell products that actually make money.
I get it, and I’ve got your back.
Over the years, I’ve seen what sells like hotcakes and what… well, doesn’t. So, I’ve put together a list of 10 high-profit products you can sell at farmer’s markets to help you get started.
Whether you’re a seasoned vendor or a newbie, these ideas will help you stand out, attract customers, and boost your bottom line. Let’s dive in!
1. Artisan Breads and Baked Goods.
There’s something magical about the smell of fresh bread wafting through a farmer’s market. People can’t resist it! Artisan breads, like sourdough, focaccia, or ciabatta, are always in demand. Plus, they have a high profit margin because the ingredients are relatively cheap.
I’ve seen one vendor at a market that I currently sell at, who sells bread…only bread, various types of loaves for $9 per loaf, and he sells out every…single…week.
If bread isn’t your thing, think about selling other types of baked goods like cookies, muffins, or brownies. Gluten-free or vegan options can also help you tap into niche markets.
Pro tip: package them in cute, eco-friendly wrapping to make them even more appealing.
2. Homemade Jams, Jellies, and Preserves
Jams and jellies are a farmer’s market staple for a reason—they’re easy to make, have a long shelf life, and people love them.
Whether it’s classic strawberry jam or something more unique like lavender-infused honey, these little jars of joy sell themselves.
To stand out, use locally sourced fruits and highlight that in your branding. Customers love supporting local, and they’ll pay a premium for it. To really stand out, have samples of your jams on little chunks of bread, or crackers at your booth.
Bonus points if you offer samples—once they taste it, they’ll be hooked.
3. Fresh, Organic Produce
Okay, this one might seem obvious, but hear me out.
While everyone sells produce, not everyone sells specialty produce. Think heirloom tomatoes, purple carrots, or exotic herbs. These unique items can command higher prices and attract curious shoppers.
If you have the space, consider growing organic produce. Many customers are willing to pay extra for pesticide-free, locally grown fruits and veggies.
Plus, it’s better for the environment—win-win!
4. Handmade Candles and Soaps
Handmade candles and soaps are a farmer’s market favourite because they’re affordable luxuries. People love treating themselves to something small but special, and these items fit the bill perfectly.
Experiment with unique scents and natural ingredients like essential oils, shea butter, or beeswax. Packaging matters here too—think rustic, Instagram-worthy designs that scream “handmade with love.”
5. Specialty Cheeses
Cheese lovers unite!
If you’re into dairy, think about making and selling specialty cheeses. Goat cheese, aged cheddar, or even flavoured varieties like garlic herb or smoked gouda can be a huge hit.
Cheese has a high profit margin, especially if you’re using milk from your own animals or local farms. Pair it with some crackers or bread, and you’ve got yourself a winning combo.
6. Fresh Flowers and Plants
Who doesn’t love a bouquet of fresh flowers or a cute little succulent? Fresh-cut flowers, potted plants, and herbs are always in demand at farmer’s markets. They’re relatively inexpensive to grow but can be sold at a premium.
I’ve seen fresh flower stands do incredibly well, especially at Saturday markets. Perhaps for those who are planning a social evening, and simply grab a bouquet of flowers at the market.
If you’re short on space, focus on small plants like herbs or succulents. They’re easy to transport and care for, making them a low-risk, high-reward option.
7. Gourmet Spices and Seasoning Blends
Spices are a fantastic product to sell because they’re lightweight, easy to package, and have a long shelf life. Create your own unique blends—think everything rubs, taco seasoning, or even dessert spices like cinnamon sugar.
To make your spices stand out, use high-quality ingredients and offer recipe cards or pairing suggestions. Customers love feeling like they’re getting more than just a product—they’re getting an experience.
8. Homemade Pasta and Sauces
Fresh pasta is one of those things that feels fancy but is surprisingly easy to make. Pair it with a homemade sauce—like marinara, pesto, or alfredo—and you’ve got a product people will line up for.
Offer a variety of shapes and flavours to keep things interesting. Gluten-free or vegan options can also help you reach a wider audience. And don’t forget to offer samples—once they taste it, they’ll be sold.
9. Craft Beverages
From cold-pressed juices to kombucha to small-batch coffee, craft beverages are having a moment. People are always on the lookout for something refreshing and unique, and you can capitalize on that.
If you’re into brewing, consider selling homemade kombucha or herbal teas. These drinks are trendy, healthy, and relatively inexpensive to make. Plus, they’re a great way to stand out in a crowded market.
10. Cultural Foods
If you’re from somewhere outside of the country that your market it in, I have no doubt whatsoever that food from your country will sell well at the farmer’s market.
Perogies, empanadas, churros, Jamaican patties, any and everything that comes from another part of the world does well at the farmer’s market. Make sure that when you’re selling food items at the market, you offer a way for potential customers to taste what you’re selling. Samples can lead to big sales.
Last but definitely not least, Tips for Success at Farmer’s Markets
Now that you’ve got some product ideas, here are a few tips to help you crush it at the farmer’s market:
- Know Your Audience: Every market is different. Pay attention to what sells well and what doesn’t, and adjust your offerings accordingly.
- Offer Samples: People are more likely to buy if they can try it first. Plus, it’s a great way to start a conversation.
- Focus on Presentation: A well-designed booth and attractive packaging can make all the difference. Make sure your products look as good as they taste (or feel).
- Build Relationships: Farmer’s markets are all about community. Get to know your customers and fellow vendors—it’ll pay off in the long run.
- Be Consistent: Show up regularly and build a loyal customer base. The more people see you, the more they’ll trust you and your products.
Final Thoughts
Selling at a farmer’s market can be incredibly rewarding—both financially and personally. It’s a chance to share your passion, connect with your community, and make a living doing something you love. And with these 10 high-profit products, you’ll be well on your way to success.
So, what are you waiting for?
Pick a product (or two), roll up your sleeves, and get started. I can’t wait to hear how it goes—and maybe I’ll even see you at the market!
Got any questions or ideas of your own? Drop them in the comments below. Let’s help each other out and make this the best farmer’s market season yet!
P.S. Don’t forget to check your local regulations and permits before you start selling. Every market has its own rules, and you don’t want any surprises!
